Clients Looking For Yoga Centers In Sydney â€Myassignmenthelp.Com

Question: Discuss About The Clients Looking For Yoga Centers In Sydney? Answer: Introducation Sunshine Yoga Center recognizes that there exist profound opportunities in Sydney. The need to keep fit and fight lifestyle diseases has brought about the need for Yoga centers in Sydney. Sunshine Yoga Center sees the numerous benefits as well as the potential growth that may result from setting up a Yoga center within Sydney town. This will help set the pace and help people to reduce minor illnesses that arise from lack of exercise. Sunshine Yoga Center recognizes that exercise is an important component for the health of an individual. It is therefore important to provide Yoga centers where people can come and exercise. This is a great business opportunity since not many people have enough space to exercise. Sunshine Yoga Center seeks to set the standard and led the pack. In so doing, Sunshine Yoga Center will rely on quality service as the foundation for this business. Sunshine Yoga Center understand its consumers within Sydney needs to be informed about the need to burn extra fats. This will require various modes of communication with the major channel of communication through the business website. Sunshine Yoga Center primary mission is to become the leader in giving physical excises service in Sydney. Sunshine Yoga Center will liaise with the government to ensure that even those who are sick are given the opportunity to exercise. This is what will set Sunshine Yoga Center apart. Sunshine Yoga Center is not just a money minting business but rather a business that cares about the welfare of Sydney people. Sunshine Yoga Center recognizes that the sick really need to exercise in order to recover quickly. This will involve light exercise that can help the sick to relax and meditate. The major objective of this business is to help client live a better life through doing enough exercise. Sunshine Yoga Center will also provide its customers with the information they need with regard to health and exercise. Timing is what will give Sunshine Yoga Center a competitive advantage in this area. As at currently, there are no serious competitors in this specific area. Moreover, there is a huge demand for Yoga in Sydney. The sedentary lifestyle that people live today has made it impossible for people to naturally exercise. This is what has necessitated Sunshine Yoga Center to look in this direction and come to the rescue of the general public of Sydney. Sunshine Yoga Center has the best experts in the field of Yoga and thus will provide the best service to its client. SEO and User Friendliness Sunshine Yoga Center recognizes that online presence is vital. For a business to be successful especially in this particular century online presence is mandatory. More people are online and the best way to reach out to such people is through online platforms. In this regard, it is important to improve on the friendliness of Sunshine Yoga Center website. However it must be noted that making a website effective has nothing to do with bright lights, it is about how a message is conveyed. Messages must be clear and concise (Ba, 2016). A website that is user-friendly needs to be simple. No pop ups, no revolving buttons and such like. A website with several pop ups tends to distract the visitor from getting the very core purpose of the website (Cuellar, 2016). A website needs to convert visitors into potential clients so in must not obstructs the message therein. Navigation is another very important feature. A website must be easy to navigate. This is the only way a visitor to the website can get to know what Sunshine Yoga Center is all about and the services it offers. This, therefore, calls for the use of contrasting colors to make navigation buttons stand out (Goss, 2010). In addition, websites should be made to be mobile friendly since many people now use mobile phones to search for information online For search engine optimization (SEO), the use of the internal linking structure is one of the surest ways by which SEO can be improved. This internal link structure should be made to follow a pyramid formation. The main idea of doing this is to help minimize the total number of links that tend to occur between the homepage and the web page (schilla Mark Wright, 2017). Bolding content links are also very important as it makes them stand out. This is very important just in case the reader needs to gather more information. It is also important to optimize call to action (CTA) links. This is very important since it helps in maximizing the conversation rate of the website(Tyler, 2014) The positioning of a call to action (CTA) is very important and it should be placed above the fold (Quincy, 2014). A call to action should be made big enough and above all, it should be optimized for each particular device. Proposed Ad Words Strategy Number of campaigns and the focus for each campaign In this campaign, four Ad groups will be put to use. These four will be for a start. They will focus on event timing, ticket sales, locations as well as the players. Once key word popularity is available then more ad groups will be incorporated. Keywords and negative keywords Generic Yoga related keyword will be used during this campaign this will help avoid the use of key words that are practically not active. Yoga generic keywords will be used to so that they can be posted to clients looking for Yoga centers in Sydney. Those looking for Yoga related information will also be able to benefit from this. Text for at least two AdWords versions for an ad group To promote Sydney Yoga center successfully on the Google Network, text ad words will be used. The text ADWords for an ad group will include Special rates until end of the month. No booking fee. Looking for a Yoga center. Join for free this month. There will be at least 2-5 ads per group. Daily and weekly plans for spending the campaign budget (US$250) A round $ 73 dollars should be set aside weekly. The $250 ought to be used 100%. However, not all of it should be used before major event planned for Sydney Yoga takes place or before the end of the project. This means that it is important to allow for budget allocation after major events. This will be very important given that there is likely to be a lot of interested generated that would benefit Sydney Yoga center as a result of the offline publicity. Network(s) for their AdWords ads The ads should only be displayed for searched and not for networks. This will be a very key component of this campaign. Target audience settings The target audience here is the general public, men, and women from various walks of life of various classes. This is very important given that health is an issue of public concern. Everybody needs to be healthy. Ad serving options The ads copies will be enhanced to create agency and excitement. This will need continuous monitoring. Keyword bidding This campaign will use Google suggested keywords. However, there may be the addition of complex phrases given the nature of Yoga. This will be for purposes of clarity. Location targeting Location targeting will be very much appropriate in this case. This is due to the fact that the target audience is generally from Sydney. Searches by geography will therefore be very important for this campaign. Moreover, there are those who are particularly interested in Sydney and thus they can gain a lot by geographical searches. Aims for impressions, clicks, CPC and CTR Targeting a CTR of about 1 to 2 percent will be okay in this case with a CPC of about 10 to 15 cents. Proposed success metrics The success rate is likely to be about 90% given that this will generate more clicks. This is because optimization efforts will also help in making the website user-friendly. References Ba, C. (2016). SEO Techniques. Writing Skills, 45-48. Cuellar, S. (2016). SEO and Content Marketing. Chicago: Penguin. Goss, T. (2010). Tools for Change . New York: CRC Press. Gullen, S. (2016). The Art of Writing: Tips from an expert. Content generator, 56-59. Quincy, E. D. (2014). The Art of Writing . New York : Oxford Univesity Press. schilla, C., Mark Wright, T. (2017). How to increase your ranking: An experts point of view. Better Writing, 50-62. Spencer, M. (2015). The Art of SEO. New York: CRC Press. Tyler, T. (2014). Digital World. New York: CRC Pres