The Middle East Conflict in Journalism Essay - 1619 Words

The Middle East: Conflict in Journalism Before beginning my essay, â€Å"The Middle East, Conflict in Journalism†, I would like the reader to read a few terms. These are merely food for thought, do whatever with them you wish. Conflict: A state of disharmony between incompatible or antithetical persons, ideas, or interests; a clash. (The American Heritage) War: A state of open, armed, often prolonged conflict carried on between nations, states, or parties. The period of such conflict. The techniques and procedures of war; military science. (The American Heritage) Journalism: The collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and†¦show more content†¦That being said, I’ll shall no present my paper†¦ Conflict, War, and Journalism. Conflict has followed human history as far back as it reaches, into the early B.C. age. A conflict can be between multiple people, groups, and nations. When two or more nations have a conflict, it sometimes deteriorates into a war. War has evolved since humanity gave it birth, from the early phases lacking of information to the more advanced phases of complex formations and tactics. For many a millennia conflict and war have gone hand and hand, but entering the second millennia A.D., an evolution entered the scene of conflict and war in the form of Journalism. Journalism today plays a big part in war. It presents the people of a nation with information about the war, casualties from the war, and other important occurrences. Ideally, journalism should be obtained and presented from a non-biased point of view, this meaning all sides of an issue should be covered equally, so that every group has their voice heard. Unfortunately, thanks to prejudice, nothing can ever meet up to the exact ideals of today’s world. Prejudice is an unrelenting force in the world. Looking all around, you can find examples of prejudice even in our own country. Racism, gender,Show MoreRelatedAl Jazeera and CNN1741 Words   |  7 Pagessensitive topic, especially for a news outlet situated in the Middle East, that Al Jazeera became a major player on the delivery of major events and topics on a global news platform. It is the freedom that Al Jazeera faces, due to a lack of responsibility to advertisers, that allows Al Jazeera to maintain this image that makes other news outlets think that â€Å"if we don’t air that story, Al Jazeera will.†6 In the past 10 years the Middle East has been under the critical spotlight of U.S. media conglomeratesRead MoreEthical Dilemmas Regarding Technology : Ethical Dilemma1596 Words   |  7 Pagescameras. For example, while on an assignment in the Middle East, Dr Gupta gave a treat to a little boy of two years. Further, he examined patients at the glare o f cameras during the aftermath of the Haiti earthquake of 2010. These acts of filming a journalist while executing medical interventions raise points of ethical dilemma in relation to the use of technology. For example, in London, the City University’s director of the Science Journalism program (Connie St Louis) expressed her worries withRead MoreReligion Importance949 Words   |  4 Pagesstrong work ethic that is based around aiding those in need of any assistance. Thanks to these reasons apparently religion did serve the needs of the ancient world look at the Middle Eastern Civilization for example their religious beliefs, attitudes, and practices help create the rise of civilization in the ancient Middle East. Both Egypt and Mesopotamia are the cradle of world’s first religion. 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The Paradox of the War and Disaster Journalist of our time Bearing witness in contemporary international journalism ‘’When the people responsible for explaining the world to the world, journalists, cover the Jews’ war as more worthy of attention than any other, when they portray the Jews of Israel as the party obviously in the wrong, when they omit all possible justifications for the Jews’ actions and obscure the true face of their enemies, whatRead MoreThe Cnn Effect : An Exploration Of How The International Media1732 Words   |  7 Pagesglobal news channels, sport channels and even the music channels. All this could be attributed to CNN and its growth has further caused CNN International to have five networks that serve different parts of the world and these are one, Europe, the Middle East and Africa two, North Asia and the Pacific three, South Asia four, Latin America and five the Northern America (Dominick, 2011). 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Success Is Not For Success - 944 Words

Success has just as many faces as any other possible theme, depending on the society in which it is measured, and the character of the person who measures it. Wrongfully, many people confuse success is only associated with wealth: they assume that a person s triumph can be concluded from the expensiveness of his or her watch, car, or house. But will they be successful just because they are rich? Albert Schweitzer famously once said Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. For it s only when you find satisfaction with what you re doing and don t dread facing every new day when your task has to be embarked upon, that you are really successful. Therefore, success should be not only being measured with wealth but also with happiness. Since time immemorial everybody has been striving for success which could fulfill many dreams. It is generally accepted that success is not easy to achieve and depended on a lot of factors, such as hard work, good luck, health condition or even the once-in-a-lifetime chance. Today, people are pushing, but in vain, for a shortcut to their desired successes. Through my lens, I have faith that a grand success primarily comes from hard work, and also from good luck partially. In this train of thought, I would say that I agree that success is the main consequence of hard work.Working hard is always rewarded- earning a lot of money or gaining personalShow MoreRelatedSuccess And Success Of Success1404 Words   |  6 Pagesexcited about this new car and home and he just remains cool about it. To him the house is just a place to stay and the car is just a thing to drive, but to you these things represent reaching a level of success. What is success? Success is a term with many definitions. 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When I was young, I always wanted to drive a brandRead MoreApples Success And Success1409 Words   |  6 PagesAPPLE SUCCESS METHODS 1 APPLE SUCCESS METHODS Success is a goal of every business. There are few companies that enjoy success the way Apple, Inc does. Fortune Magazine does an Annual ranking of the best companies by revenue known as the Fortune 500. Making it into these top 500 companies is somethin g that is truly to be coveted as being listed among this shows that you are part of the most successful business. In 2015, Apple made it into the Fortune 5 (Fortune 500 List) . MeaningRead MoreThe Success Of Success Quotes1492 Words   |  6 Pageswant to go to bed feeling like we have done something worthwhile with our day. But why is it that so many of us are not living a life of success? Why are so many of us giving up on success and settling for mediocrity? It all has to do with our mindset. 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The Impact of Declining Nokia Market Free Essays

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. We will write a custom essay sample on The Impact of Declining Nokia Market or any similar topic only for you Order Now 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish national economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. First, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment. Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing. To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research. By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelor’s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon. The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour. The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized. An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIONNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004. Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated How to cite The Impact of Declining Nokia Market, Papers The Impact of Declining Nokia Market Free Essays PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. We will write a custom essay sample on The Impact of Declining Nokia Market or any similar topic only for you Order Now 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish national economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. First, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment. Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing. To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research. By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelor’s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon. The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour. The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized. An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIONNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004. Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated How to cite The Impact of Declining Nokia Market, Essay examples

Clients Looking For Yoga Centers In Sydney â€Myassignmenthelp.Com

Question: Discuss About The Clients Looking For Yoga Centers In Sydney? Answer: Introducation Sunshine Yoga Center recognizes that there exist profound opportunities in Sydney. The need to keep fit and fight lifestyle diseases has brought about the need for Yoga centers in Sydney. Sunshine Yoga Center sees the numerous benefits as well as the potential growth that may result from setting up a Yoga center within Sydney town. This will help set the pace and help people to reduce minor illnesses that arise from lack of exercise. Sunshine Yoga Center recognizes that exercise is an important component for the health of an individual. It is therefore important to provide Yoga centers where people can come and exercise. This is a great business opportunity since not many people have enough space to exercise. Sunshine Yoga Center seeks to set the standard and led the pack. In so doing, Sunshine Yoga Center will rely on quality service as the foundation for this business. Sunshine Yoga Center understand its consumers within Sydney needs to be informed about the need to burn extra fats. This will require various modes of communication with the major channel of communication through the business website. Sunshine Yoga Center primary mission is to become the leader in giving physical excises service in Sydney. Sunshine Yoga Center will liaise with the government to ensure that even those who are sick are given the opportunity to exercise. This is what will set Sunshine Yoga Center apart. Sunshine Yoga Center is not just a money minting business but rather a business that cares about the welfare of Sydney people. Sunshine Yoga Center recognizes that the sick really need to exercise in order to recover quickly. This will involve light exercise that can help the sick to relax and meditate. The major objective of this business is to help client live a better life through doing enough exercise. Sunshine Yoga Center will also provide its customers with the information they need with regard to health and exercise. Timing is what will give Sunshine Yoga Center a competitive advantage in this area. As at currently, there are no serious competitors in this specific area. Moreover, there is a huge demand for Yoga in Sydney. The sedentary lifestyle that people live today has made it impossible for people to naturally exercise. This is what has necessitated Sunshine Yoga Center to look in this direction and come to the rescue of the general public of Sydney. Sunshine Yoga Center has the best experts in the field of Yoga and thus will provide the best service to its client. SEO and User Friendliness Sunshine Yoga Center recognizes that online presence is vital. For a business to be successful especially in this particular century online presence is mandatory. More people are online and the best way to reach out to such people is through online platforms. In this regard, it is important to improve on the friendliness of Sunshine Yoga Center website. However it must be noted that making a website effective has nothing to do with bright lights, it is about how a message is conveyed. Messages must be clear and concise (Ba, 2016). A website that is user-friendly needs to be simple. No pop ups, no revolving buttons and such like. A website with several pop ups tends to distract the visitor from getting the very core purpose of the website (Cuellar, 2016). A website needs to convert visitors into potential clients so in must not obstructs the message therein. Navigation is another very important feature. A website must be easy to navigate. This is the only way a visitor to the website can get to know what Sunshine Yoga Center is all about and the services it offers. This, therefore, calls for the use of contrasting colors to make navigation buttons stand out (Goss, 2010). In addition, websites should be made to be mobile friendly since many people now use mobile phones to search for information online For search engine optimization (SEO), the use of the internal linking structure is one of the surest ways by which SEO can be improved. This internal link structure should be made to follow a pyramid formation. The main idea of doing this is to help minimize the total number of links that tend to occur between the homepage and the web page (schilla Mark Wright, 2017). Bolding content links are also very important as it makes them stand out. This is very important just in case the reader needs to gather more information. It is also important to optimize call to action (CTA) links. This is very important since it helps in maximizing the conversation rate of the website(Tyler, 2014) The positioning of a call to action (CTA) is very important and it should be placed above the fold (Quincy, 2014). A call to action should be made big enough and above all, it should be optimized for each particular device. Proposed Ad Words Strategy Number of campaigns and the focus for each campaign In this campaign, four Ad groups will be put to use. These four will be for a start. They will focus on event timing, ticket sales, locations as well as the players. Once key word popularity is available then more ad groups will be incorporated. Keywords and negative keywords Generic Yoga related keyword will be used during this campaign this will help avoid the use of key words that are practically not active. Yoga generic keywords will be used to so that they can be posted to clients looking for Yoga centers in Sydney. Those looking for Yoga related information will also be able to benefit from this. Text for at least two AdWords versions for an ad group To promote Sydney Yoga center successfully on the Google Network, text ad words will be used. The text ADWords for an ad group will include Special rates until end of the month. No booking fee. Looking for a Yoga center. Join for free this month. There will be at least 2-5 ads per group. Daily and weekly plans for spending the campaign budget (US$250) A round $ 73 dollars should be set aside weekly. The $250 ought to be used 100%. However, not all of it should be used before major event planned for Sydney Yoga takes place or before the end of the project. This means that it is important to allow for budget allocation after major events. This will be very important given that there is likely to be a lot of interested generated that would benefit Sydney Yoga center as a result of the offline publicity. Network(s) for their AdWords ads The ads should only be displayed for searched and not for networks. This will be a very key component of this campaign. Target audience settings The target audience here is the general public, men, and women from various walks of life of various classes. This is very important given that health is an issue of public concern. Everybody needs to be healthy. Ad serving options The ads copies will be enhanced to create agency and excitement. This will need continuous monitoring. Keyword bidding This campaign will use Google suggested keywords. However, there may be the addition of complex phrases given the nature of Yoga. This will be for purposes of clarity. Location targeting Location targeting will be very much appropriate in this case. This is due to the fact that the target audience is generally from Sydney. Searches by geography will therefore be very important for this campaign. Moreover, there are those who are particularly interested in Sydney and thus they can gain a lot by geographical searches. Aims for impressions, clicks, CPC and CTR Targeting a CTR of about 1 to 2 percent will be okay in this case with a CPC of about 10 to 15 cents. Proposed success metrics The success rate is likely to be about 90% given that this will generate more clicks. This is because optimization efforts will also help in making the website user-friendly. References Ba, C. (2016). SEO Techniques. Writing Skills, 45-48. Cuellar, S. (2016). SEO and Content Marketing. Chicago: Penguin. Goss, T. (2010). Tools for Change . New York: CRC Press. Gullen, S. (2016). The Art of Writing: Tips from an expert. Content generator, 56-59. Quincy, E. D. (2014). The Art of Writing . New York : Oxford Univesity Press. schilla, C., Mark Wright, T. (2017). How to increase your ranking: An experts point of view. Better Writing, 50-62. Spencer, M. (2015). The Art of SEO. New York: CRC Press. Tyler, T. (2014). Digital World. New York: CRC Pres