The Middle East Conflict in Journalism Essay - 1619 Words

The Middle East: Conflict in Journalism Before beginning my essay, â€Å"The Middle East, Conflict in Journalism†, I would like the reader to read a few terms. These are merely food for thought, do whatever with them you wish. Conflict: A state of disharmony between incompatible or antithetical persons, ideas, or interests; a clash. (The American Heritage) War: A state of open, armed, often prolonged conflict carried on between nations, states, or parties. The period of such conflict. The techniques and procedures of war; military science. (The American Heritage) Journalism: The collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and†¦show more content†¦That being said, I’ll shall no present my paper†¦ Conflict, War, and Journalism. Conflict has followed human history as far back as it reaches, into the early B.C. age. A conflict can be between multiple people, groups, and nations. When two or more nations have a conflict, it sometimes deteriorates into a war. War has evolved since humanity gave it birth, from the early phases lacking of information to the more advanced phases of complex formations and tactics. For many a millennia conflict and war have gone hand and hand, but entering the second millennia A.D., an evolution entered the scene of conflict and war in the form of Journalism. Journalism today plays a big part in war. It presents the people of a nation with information about the war, casualties from the war, and other important occurrences. Ideally, journalism should be obtained and presented from a non-biased point of view, this meaning all sides of an issue should be covered equally, so that every group has their voice heard. Unfortunately, thanks to prejudice, nothing can ever meet up to the exact ideals of today’s world. Prejudice is an unrelenting force in the world. Looking all around, you can find examples of prejudice even in our own country. Racism, gender,Show MoreRelatedAl Jazeera and CNN1741 Words   |  7 Pagessensitive topic, especially for a news outlet situated in the Middle East, that Al Jazeera became a major player on the delivery of major events and topics on a global news platform. It is the freedom that Al Jazeera faces, due to a lack of responsibility to advertisers, that allows Al Jazeera to maintain this image that makes other news outlets think that â€Å"if we don’t air that story, Al Jazeera will.†6 In the past 10 years the Middle East has been under the critical spotlight of U.S. media conglomeratesRead MoreEthical Dilemmas Regarding Technology : Ethical Dilemma1596 Words   |  7 Pagescameras. For example, while on an assignment in the Middle East, Dr Gupta gave a treat to a little boy of two years. Further, he examined patients at the glare o f cameras during the aftermath of the Haiti earthquake of 2010. 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Success Is Not For Success - 944 Words

Success has just as many faces as any other possible theme, depending on the society in which it is measured, and the character of the person who measures it. Wrongfully, many people confuse success is only associated with wealth: they assume that a person s triumph can be concluded from the expensiveness of his or her watch, car, or house. But will they be successful just because they are rich? Albert Schweitzer famously once said Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. For it s only when you find satisfaction with what you re doing and don t dread facing every new day when your task has to be embarked upon, that you are really successful. Therefore, success should be not only being measured with wealth but also with happiness. Since time immemorial everybody has been striving for success which could fulfill many dreams. It is generally accepted that success is not easy to achieve and depended on a lot of factors, such as hard work, good luck, health condition or even the once-in-a-lifetime chance. Today, people are pushing, but in vain, for a shortcut to their desired successes. Through my lens, I have faith that a grand success primarily comes from hard work, and also from good luck partially. In this train of thought, I would say that I agree that success is the main consequence of hard work.Working hard is always rewarded- earning a lot of money or gaining personalShow MoreRelatedSuccess And Success Of Success1404 Words   |  6 Pagesexcited about this new car and home and he just remains cool about it. To him the house is just a place to stay and the car is just a thing to drive, but to you these things represent reaching a level of success. What is success? Success is a term with many definitions. 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The Impact of Declining Nokia Market Free Essays

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. We will write a custom essay sample on The Impact of Declining Nokia Market or any similar topic only for you Order Now 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish national economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. First, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment. Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing. To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research. By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelor’s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon. The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour. The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized. An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIONNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004. Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated How to cite The Impact of Declining Nokia Market, Papers The Impact of Declining Nokia Market Free Essays PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. We will write a custom essay sample on The Impact of Declining Nokia Market or any similar topic only for you Order Now 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish national economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. First, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment. Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing. To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research. By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelor’s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon. The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour. The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized. An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIONNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004. Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated How to cite The Impact of Declining Nokia Market, Essay examples

Clients Looking For Yoga Centers In Sydney â€Myassignmenthelp.Com

Question: Discuss About The Clients Looking For Yoga Centers In Sydney? Answer: Introducation Sunshine Yoga Center recognizes that there exist profound opportunities in Sydney. The need to keep fit and fight lifestyle diseases has brought about the need for Yoga centers in Sydney. Sunshine Yoga Center sees the numerous benefits as well as the potential growth that may result from setting up a Yoga center within Sydney town. This will help set the pace and help people to reduce minor illnesses that arise from lack of exercise. Sunshine Yoga Center recognizes that exercise is an important component for the health of an individual. It is therefore important to provide Yoga centers where people can come and exercise. This is a great business opportunity since not many people have enough space to exercise. Sunshine Yoga Center seeks to set the standard and led the pack. In so doing, Sunshine Yoga Center will rely on quality service as the foundation for this business. Sunshine Yoga Center understand its consumers within Sydney needs to be informed about the need to burn extra fats. This will require various modes of communication with the major channel of communication through the business website. Sunshine Yoga Center primary mission is to become the leader in giving physical excises service in Sydney. Sunshine Yoga Center will liaise with the government to ensure that even those who are sick are given the opportunity to exercise. This is what will set Sunshine Yoga Center apart. Sunshine Yoga Center is not just a money minting business but rather a business that cares about the welfare of Sydney people. Sunshine Yoga Center recognizes that the sick really need to exercise in order to recover quickly. This will involve light exercise that can help the sick to relax and meditate. The major objective of this business is to help client live a better life through doing enough exercise. Sunshine Yoga Center will also provide its customers with the information they need with regard to health and exercise. Timing is what will give Sunshine Yoga Center a competitive advantage in this area. As at currently, there are no serious competitors in this specific area. Moreover, there is a huge demand for Yoga in Sydney. The sedentary lifestyle that people live today has made it impossible for people to naturally exercise. This is what has necessitated Sunshine Yoga Center to look in this direction and come to the rescue of the general public of Sydney. Sunshine Yoga Center has the best experts in the field of Yoga and thus will provide the best service to its client. SEO and User Friendliness Sunshine Yoga Center recognizes that online presence is vital. For a business to be successful especially in this particular century online presence is mandatory. More people are online and the best way to reach out to such people is through online platforms. In this regard, it is important to improve on the friendliness of Sunshine Yoga Center website. However it must be noted that making a website effective has nothing to do with bright lights, it is about how a message is conveyed. Messages must be clear and concise (Ba, 2016). A website that is user-friendly needs to be simple. No pop ups, no revolving buttons and such like. A website with several pop ups tends to distract the visitor from getting the very core purpose of the website (Cuellar, 2016). A website needs to convert visitors into potential clients so in must not obstructs the message therein. Navigation is another very important feature. A website must be easy to navigate. This is the only way a visitor to the website can get to know what Sunshine Yoga Center is all about and the services it offers. This, therefore, calls for the use of contrasting colors to make navigation buttons stand out (Goss, 2010). In addition, websites should be made to be mobile friendly since many people now use mobile phones to search for information online For search engine optimization (SEO), the use of the internal linking structure is one of the surest ways by which SEO can be improved. This internal link structure should be made to follow a pyramid formation. The main idea of doing this is to help minimize the total number of links that tend to occur between the homepage and the web page (schilla Mark Wright, 2017). Bolding content links are also very important as it makes them stand out. This is very important just in case the reader needs to gather more information. It is also important to optimize call to action (CTA) links. This is very important since it helps in maximizing the conversation rate of the website(Tyler, 2014) The positioning of a call to action (CTA) is very important and it should be placed above the fold (Quincy, 2014). A call to action should be made big enough and above all, it should be optimized for each particular device. Proposed Ad Words Strategy Number of campaigns and the focus for each campaign In this campaign, four Ad groups will be put to use. These four will be for a start. They will focus on event timing, ticket sales, locations as well as the players. Once key word popularity is available then more ad groups will be incorporated. Keywords and negative keywords Generic Yoga related keyword will be used during this campaign this will help avoid the use of key words that are practically not active. Yoga generic keywords will be used to so that they can be posted to clients looking for Yoga centers in Sydney. Those looking for Yoga related information will also be able to benefit from this. Text for at least two AdWords versions for an ad group To promote Sydney Yoga center successfully on the Google Network, text ad words will be used. The text ADWords for an ad group will include Special rates until end of the month. No booking fee. Looking for a Yoga center. Join for free this month. There will be at least 2-5 ads per group. Daily and weekly plans for spending the campaign budget (US$250) A round $ 73 dollars should be set aside weekly. The $250 ought to be used 100%. However, not all of it should be used before major event planned for Sydney Yoga takes place or before the end of the project. This means that it is important to allow for budget allocation after major events. This will be very important given that there is likely to be a lot of interested generated that would benefit Sydney Yoga center as a result of the offline publicity. Network(s) for their AdWords ads The ads should only be displayed for searched and not for networks. This will be a very key component of this campaign. Target audience settings The target audience here is the general public, men, and women from various walks of life of various classes. This is very important given that health is an issue of public concern. Everybody needs to be healthy. Ad serving options The ads copies will be enhanced to create agency and excitement. This will need continuous monitoring. Keyword bidding This campaign will use Google suggested keywords. However, there may be the addition of complex phrases given the nature of Yoga. This will be for purposes of clarity. Location targeting Location targeting will be very much appropriate in this case. This is due to the fact that the target audience is generally from Sydney. Searches by geography will therefore be very important for this campaign. Moreover, there are those who are particularly interested in Sydney and thus they can gain a lot by geographical searches. Aims for impressions, clicks, CPC and CTR Targeting a CTR of about 1 to 2 percent will be okay in this case with a CPC of about 10 to 15 cents. Proposed success metrics The success rate is likely to be about 90% given that this will generate more clicks. This is because optimization efforts will also help in making the website user-friendly. References Ba, C. (2016). SEO Techniques. Writing Skills, 45-48. Cuellar, S. (2016). SEO and Content Marketing. Chicago: Penguin. Goss, T. (2010). Tools for Change . New York: CRC Press. Gullen, S. (2016). The Art of Writing: Tips from an expert. Content generator, 56-59. Quincy, E. D. (2014). The Art of Writing . New York : Oxford Univesity Press. schilla, C., Mark Wright, T. (2017). How to increase your ranking: An experts point of view. Better Writing, 50-62. Spencer, M. (2015). The Art of SEO. New York: CRC Press. Tyler, T. (2014). Digital World. New York: CRC Pres

Harper Lee Biography Born Nelle Harper Lee (1926 - Essays

Harper Lee Biography Born Nelle Harper Lee (1926 - ) Writer. Born Nelle Harper Lee on April 28, 1926, in Monroeville, Alabama. Lee Harper is best known for writing the Pulitzer Prize-winning best-seller To Kill a Mockingbird (1960) her one and only novel. The youngest of four children, she grew up as a tomboy in a small town. Her father was a lawyer, a member of the Alabama state legislature, and also owned part of the local newspaper. For most of Lee ' s life, her mother suffered from mental illness, rarely leaving the house. It is believed that she may have had bipolar disorder.One of her closest childhood friends was another writer-to-be, Truman Capote (then known as Truman Persons). Tougher than many of the boys, Lee often stepped up to serve as Truman ' s protector. Truman, who shared few interests with boys his age, was picked on for being a sissy and for the fancy clothes he wore. While the two friends were very different, they both sh ared in having difficult home lives. Truman was living with his mother ' s relatives in town after largely being abandoned by his own parents. In high school, Lee developed an interest in English literature. After graduating in 1944, she went to the all-female Huntingdon College in Montgomery. Lee stood apart from the other students she could have cared less about fashion, makeup, or dating. Instead, she focused on her studies and on her writing. Lee was a member of the literary honor society and the glee club. Transferring to the University of Alabama at Tuscaloosa, Lee was known for being a loner and an individualist. She did make a greater attempt at a social life there, joining a sorority for a while. Pursuing her interest in writing, Lee contributed to the school ' s newspaper and its humor magazine, the Rammer Jammer . She eventually became the editor of the Rammer Jammer . In her junior year, Lee was accepted into the university ' s law school, which allowed students to work on law degrees while still undergraduates. The demands of her law studies forced her to leave her post as editor of the Rammer Jammer . After her first year in the law program, Lee began expressing to her family that writing not the law was her true calling. She went to Oxford University in England that summer as an exchange student. Returning to her law studies that fall, Lee dropped out after the first semester. She soon moved to New York City to follow her dreams to become a writer. In 1949, a 23-year-old Lee arrived in New York City. She struggled for several years, working as a ticket agent for Eastern Airlines and for the British Overseas Air Corp (BOAC). While in the city, Lee was reunited with old friend Truman Capote, one of the literary rising stars of the time. She also befriended Broadway composer and lyricist Michael Martin Brown and his wife Joy. In 1956, the Browns gave Lee an impressive Christmas present to s upport her for a year so that she could write full time. She quit her job and devoted herself to her craft. The Browns also helped her find an agent, Maurice Crain. He, in turn, was able to get the publishing firm interested in her first novel, which was first titled Go Set a Watchman , then Atticus , and later To Kill a Mockingbird . Working with editor Tay Hohoff, Lee finished the manuscript in 1959. Later that year, Lee joined forces with old friend Truman Capote to assist him with an article he was writing for The New Yorker . Capote was writing about the impact of the murder of four members of the Clutter family on their small Kansas farming community. The two traveled to Kansas to interview townspeople, friends and family of the deceased, and the investigators working to solve the crime. Serving as his research assistant, Lee helped with the interviews, eventually winning over some of the locals with her easy-going, unpretentious manner. Truman, with his flambo yant personality and style, also had a hard time initially getting himself into his subjects ' good graces. During their time

Essay on strategy of Whole Foods Market

Essay on strategy of Whole Foods Market Essay on strategy of Whole Foods Market Essay on strategy of Whole Foods MarketAmong various organizational diagnosis (OD) models, one of the most powerful models is the Nadler-Tushman congruence model. This model takes into accounts both internal and external factors, and helps to assess the alignment between the strategy of the company, its internal and external resources and actions (Falletta, 2005). The purpose of this paper is to analyze the existing strategy of Whole Foods Market and to determine Porters strategy which the company is pursuing now, to identify critical inputs of Whole Foods Market and to evaluate the alignment between these inputs and corporate strategy using the Nadler-Tushman congruence model.Nadler-Tushman Congruence ModelOD model developed by Nadler and Tushman is an invaluable instrument for analyzing organizational changes and assessing the organization in its environment. The key assumption of this model is the functioning of the organization in an open environment; in this context, an organiza tion is influenced by its inputs which include organizational history, resources, environment and strategy, and changes the environment by producing outputs at the individual, group and organizational level (Cameron Green, 2012). The core idea of Nadler-Tushman model is the focus on achieving congruence between organizational inputs, internal processes and factors, and outputs.In congruence model, organizational inputs include environmental factors (which encompass all factors external to the organization), resources (internal factors of the organization and the factors to which the organization has access), history (past behaviors, activities and performance which influence current functioning of the organization) and strategy (current stream of decisions aimed at achieving organizational goals in the organizational context) (Nadler Tushman, 1980).Strategy of Whole Foods MarketCurrent strategic goals announced by Whole Foods include market expansion, and in particular targeting l ow- and middle-income customer groups along with more affluent customers, increase of store footage, sales growth and reduction of expenses (Whole Foods Market, 2014). Among the strategic steps which have recently been undertaken by Whole Foods Market there are: launch of more affordable brands and marketing of organic products as affordable, focus on local sourcing and tailoring the offers to local community needs (Jargon, 2013), opening new stores in less affluent areas and opening smaller-sized stores. Furthermore, Whole Foods aims to reduce expenses by reducing the size of its existing superstores, reducing the amount of spoiled goods and optimizing its supply chain (AdWeek, 2013).In addition to this, Whole Foods reshaped its marketing approach. The company undertakes many marketing efforts such as flash sales of various items available for several hours, advice for customers how to reduce their expenses and advertising healthy food as the important component of health which oug ht not to be expensive (Watrous, 2014). Whole Foods also undertakes price matching against other competitors.One can identify three Porters generic strategies: cost leadership, differentiation and focus. Cost leadership and differentiation strategies refer to industry wide strategies: the former is based on offering lowest prices, while the latter is focused on offering a wide choice of products with unique qualities (Burke, Lake Paine, 2008). Focus strategies can be also targeting either cost or product qualities, but these strategies relate to particular market segments. Historically, Whole Foods was pursuing differentiation strategy, but the increase of competition in organic foods industry forced the company to switch to cost leadership strategy.Inputs of Whole Foods MarketWhole Foods Market emerged in 1980. The company has a rich history as it became the pioneer in organic foods industry. In the 1980s, the company focused on opening new stores, and in the end of 1990s and in t he 2000s Whole Foods primarily expanded through acquisitions. Whole Foods Market managed to establish own standards of quality and own ethical practices pertaining to growing and sourcing foods. These standards were often stricter than those of food industry in general. Whole Foods used to charge a high price premium for ensuring high quality of organic foods. In the context of history input for Nadler-Tushman congruence model, it is important to include such two inputs as high standards of quality (which are highly important for those customers who care about their health and choose organic food) and focus on affluent customers due to high price premiums (which shaped the perception of Whole Foods as the whole paycheck company in the past).Currently market position of Whole Foods is still strong: the company has a large network of stores, its superstores offer a wide range of organic foods, the company works with numerous suppliers of organic foods. Whole Foods expanded internation ally and is now also operating in Canada and in the UK. Key resources which are critical for the organization are its brand reputation associated with ethical practices and high-quality foods and its wide network of large stores.As for the external environment, the major factor which is affecting market position of Whole Foods are the increasing supply of organic foods (offered by private labels, small local stores, large retailers, etc.) and intensive competition in this market segment. These two phenomena can be viewed as one environmental factor increasing competition; this factor is the one that urges Whole Foods to reconsider its strategy and advertising approach.Congruence between inputs and strategyThe conclusions about the congruence of Whole Foods organizational inputs and strategy are ambiguous. On one hand, there is a clear controversy between historical inputs and current strategy: earlier the company positioned itself as a premium-segment brand and focused on attractin g affluent customers. In this way, Whole Foods managed to achieve high profit margins and high stock prices. Furthermore, most customers started associating high-quality organic products with high prices, so lowering prices might affect brand image of Whole Foods and create an impression among customers that the company is sacrificing quality to reduce price. Therefore, both historical inputs (high prices and high quality standards) and one resource input (brand reputation) are not congruent with the companys current strategy of cost/price leadership.Furthermore, the second resource input wide network of large stores is also poorly aligned with the strategy of cost   leadership. Large stores and wide range of various organic products naturally incur high costs and lead to price increase. Therefore, Whole Foods Market has to change its overall internal structure and approaches in order to implement the current strategy.At the same time, the new strategy is perfectly congruent wit h the critical environmental factor intensive competition in the sphere of organic foods. In this context, Whole Foods is attempting to reposition itself at the organic foods market in order to be able to compete with other large market players. In fact, it is the controversy between the key environmental factor with historical and resource inputs which leads to the conflict between the strategy and other inputs.Therefore, it is possible to state that Whole Foods is trying to change its business strategy completely, and therefore its historical developments are not congruent with its current strategic moves. At the same time, it is possible to recommend to Whole Foods to avoid such radical strategy reconstruction since the company might dilute its existing brand and lose its existing strengths without gaining any specific competitive advantages. In other words, it would be better for Whole Foods to pursue differentiation strategy instead of rapid expansion and cost leadership appro ach.

Shareholder Wealth Maximisation Essay Example | Topics and Well Written Essays - 2500 words

Shareholder Wealth Maximisation - Essay Example While on the other hand CSR refers to the obligation that a business has towards the society for using it as resource. In this era of global business, maximisation of shareholder's wealth has frequently exposed violations to the responsibility that a business has towards the society. (Roe M.J., 2001) The dawn of Globalization was characterised by reformative measures in economies, mobilization of funds and growth at unusual pace. After the initial precipitation it appeared that much had to be evaluated in terms of gains and losses as a whole. Accordingly, the concept of Shareholder's Wealth Maximisation has been critically evaluated by many and subsequently other theories have been developed. However, moving on to the other approaches a better understanding of the market conditionals is needed. In business economies the markets are divided according to the structural variations. There are perfectly competitive markets which is the majority and there others such as the Monopoly, Monopolistic competitive markets and the Oligopoly markets. The shareholder maximising theory has created much stir in the perfectly competitive markets such as the U.S. The points are discussed in the later part of the study. However in a monopoly market the maximisation theory can be alarming. The shareholders in a monopoly market will try to maximise the profit by producing less and hiking price. The additional premium will be increasing the shareholder's wealth if primacy norms are higher. If, however, the primacy norms are weaker the above condition will enhance the Nation's wealth. As the world is now a global village the differences in the different market no longer exists. Therefore everybody is more worried on the system and approaches to functioning rather than on the place. The instances of the bankruptcies, fraudulent practices, concentration of wealth has given rise to other schools of thought in the objective of a business. Alternative Approaches An overlook at different economies will point out broad groups in the style of functioning. There are traditional and radical players, there are modern and flexible counterparts and there are nations who have mixed approaches to structural formation. For example countries like U.S. or U.K. are known for their shareholder wealth maximisation culture, on the other hand countries like Japan and Germany are known for their Stakeholder Maximisation concept. The shareholder maximisation theory rules that the managers of a firm will conduct fiduciary duties towards the maximising the investors in the firm. The Stakeholder Concept states that the managers' goal should not only be to maximize the shareholders' wealth but also take into consideration the stakeholders. The stakeholders of a firm are the employees, suppliers, customers and the local communities. (Allen F. & Zhao M., 2007) The Stakeholder concept, popularized by R. Edward Freeman, gave the world an important aspect to think. The theory was powerful enough to change the structural framework of economics and law. The importance of capital always existed in the world of business but it undermined the contribution of other factors

Treaty of Verdun Research Paper Example | Topics and Well Written Essays - 3000 words

Treaty of Verdun - Research Paper Example From the ancient time, the ruling authority in European Union was keen on proper implementation or laws. The pattern of ruling by the leaders of Europe always suggested the fact that every step taken by the countries belonging to the European Union was based on various treaties which was approved willingly and constitutionally by the EU member countries. From a broader perspective, a treaty can be defined as an obligatory contract between EU member countries. In modern times any treaty related to the European Nation is consisted of the objectives of European Union, rules set by the European Union as a group for all the member countries, and most importantly how the decisions will be made in the future taking into consideration the relationship between the EU and its member countries. The main objectives of the Treaties are to ensure EU get more efficient and the process of ruling get more transparent. The main objective of this paper is to analyze the significance of the Treaties of Verdun, 843 which changed the history of the Europe for ever. The paper will also focus on how the treaties change the structure of the Europe as a whole, the consequence that this treaty had as a whole. From the historical perspective, the Franconian Empire was one of the most substantial changes toward integrated administration of the medieval passà ©. During this Reich, which was comprised of both Romanian and German people, the foundation for the political, social and cultural evolution of Western Europe was laid down thoroughly. The consequence of instincts originating from this initial social and party-political center can barely be exaggerated. The conjunction of Franconian kings and Kaiser with the papacy had a long lasting significance just not for the successive history of Franconia, but also for the entire Europe. â€Å"The alliance of Franconian emperor and the Papacy was of major significance for the

Argumentive essay Write a 750-1,000 word essay on one of the topics

Argumentive Write a 750-1,000 word on one of the topics from pages 302-303 of Steps to Writing Well - Essay Example tudents have to become independent and are confronted with the problem of earning money to support themselves along with the problem of maintaining equilibrium between time for school and work. Although it looks like that working throughout high school is an objectionable idea, it could teach the students a lot regarding the real world and the obstacles it offers. According to the Bureau of Labor Statistics, in 1980, 40% of students were working. Today 80% of students are working 20-30 hours a week. As these results demonstrate, an ever increasing number of students work through high school and as a result, it is widely accepted by the world and moreover considered as a normal characteristic of adolescence (Bureau of Labor Statistics 2005). Schools have no problem with it, cities respect it and parents support it with a fact that it teaches kids the worth of dollar. Apart from earning an income; these students start to develop responsibility as an important trait in their personalities. Teenagers with a job develop effective communication skills and learn to balance their priorities at a young age. It not only adds another bonus to their resumes, it also gives them an opening opportunity into the working world. While working through high school at different jobs, students could pick up many expertises that they would otherwise not have learne d in school. Another advantage of working through high school is that a part time job at this stage helps the students discover their areas of interest, weaknesses and strengths. This benefits them a lot in choosing the right future career for themselves. With a stable income, students can learn about managing their money in responsible way and to maintain a balance between their expenditure and saving. Working through high school gives student a sense of independence and confidence. These children rise to be self- sufficient which is a vital quality in life as schooling lays the brickwork for upcoming profession where

Energy Efficiency: Directives and Legislation

Energy Efficiency: Directives and Legislation 2.1 Introduction The debate is ongoing, but there is now overwhelming scientific evidence that mans activities are causing significant climate change. Climate change has the potential to affect all aspects of life on earth and will have major detrimental social, economic and environmental impacts. The best response to these challenging issues is to change. Change the way we think. Change the way we act. (Get source) 2.2 Background to Directives for Climate Change The International climate change agenda containing the Directives and Legislation that drives for energy efficiency began in 1992 with the United Nations Framework Convention on Climate Change (UNFCCC). The objectives of the UNFCCC were to: stabilise the atmospheric greenhouse gases at a level that would prevent dangerous interference with the climatic system, to be achieved in a time frame to ensure food production is not threatened and to enable economic development proceeds in a sustainable manner. The UNFCCC is the parent treaty of the Kyoto Protocol (1997) which was developed to implement the UNFCCC effectively and properly. (www.euroace.org/reports) Irelands relation to the Kyoto Protocol is outlined in the subsequent sub-chapter. In December 2007, the latest climate change conference took place in Bali, Indonesia and it included representatives of over 180 countries. The two week period included the sessions of the Conference of the Parties to the UNFCCC, as well as the meeting of the Parties to the Kyoto Protocol. The ‘Bali Roadmap was adopted from the conference which charts the course for a new negotiating process to be concluded by 2009 that will lead to a post 2012 international agreement on climate change. The next meeting of the parties to the climate change convention is scheduled to take place on December 2008 in Poland. After the Kyoto Protocol was established, Europe needed to take action to succeed in cutting its greenhouse gas emissions to 8% below 1990 levels by 2008-2012, as required by the Kyoto Protocol. This action was taken by launching the European Climate Change Programme (ECCP) in June 2000 which was then ratified in October 2005. The main goal of the ECCP was to develop all of the necessary elements of an EU strategy to implement the Kyoto Protocol. From this European Climate Change Programme, the Energy Performance of Buildings Directive (EPBD 2003) was developed. This is explained in chapter 2.4 of this text. (www.euroace.org/reports) In order for Ireland to meet its Kyoto target of limiting the increase of greenhouse gas emissions to 13% above 1990 levels by 2008-2012, a National Climate Change Strategy was implemented. 2.3 Ireland and the Kyoto Protocol The Kyoto Protocol was adopted to tackle the threat of climate change. It contains legally binding greenhouse gas emission targets for developed countries for the post 2000 period. The Protocol promises to move the international community one step closer to achieving the Conventions (UNFCCC) ultimate objective of preventing man-made interference with the climate system. As a first step towards tackling the threat of climate change, the United Nations Framework Convention on Climate Change (UNFCCC) required developed countries to put in place policies and measures with objectives of returning emissions of greenhouse gases to 1990 levels by the end of the decade. However, in recognition of the need to take more substantial and urgent action, industrialised or developed countries committed to reduce their combined emissions of greenhouse gases by at least 5% compared to 1990 levels by the first commitment period 2008-2012. The protocol came into force on 16 February 2005. As of November 2007, 174 parties have ratified the protocol. Of these, 36 developed countries are required to reduce greenhouse gas emissions to the levels specified for each of them in the treaty. The EU has an overall reduction target of 8% below 1990 levels and has agreed a burden sharing agreement that recognises the different economic circumstances of each member state.   Irelands target is to limit the increase in its greenhouse gas emissions under the Kyoto Protocol to 13% above 1990 levels by 2008-2012. To date Ireland has struggled to get on target and at this stage looks unlikely to meet the 13% figure. With the help of the National Climate Change Strategy and the Protocol flexible mechanisms, this target may yet be achieved. The National Climate Change Strategy 2007- 2012 provides the national policy framework for addressing greenhouse gas emission reductions and ensuring that Ireland meets its target for the purpose of the Kyoto Protocol. Ireland may achieve their individual targets through domestic actions and use of flexible mechanisms provided for in the Protocol. The Government has decided that it will use the Kyoto Protocol flexible mechanisms to purchase up to 3.607 million Kyoto Units in each year of the 2008-2012 period. (www.environ.ie) 2.3.1 Kyoto Protocol Flexible Mechanisms / Emissions Trading An important part of the Kyoto Protocol was the introduction of three flexible mechanisms to reduce the costs of achieving emission reductions for the member states with emission reduction or limitation targets. The mechanisms enable Parties to purchase Kyoto Units from other Parties or to invest in cost-effective opportunities to reduce emissions. While the cost of reducing emissions varies considerably between projects and between countries, the effect for the atmosphere of limiting emissions is the same no matter where the action occurs. The three mechanisms are outlined below: Joint Implementation (JI) This is provided for under Article 6 of the Protocol, and enables Parties with reduction commitments to implement projects that reduce emissions in other member states with reduction commitments, in return for credits. The tradable unit under the JI mechanism is an Emissions Reductions Unit (ERU). Clean Development Mechanism (CDM) This is provided for under Article 12 of the protocol and enables Parties with targets to participate in projects that reduce emissions in those Parties that do not have targets under the protocol. This mechanism is aimed at developing countries. Credits generated using the CDM mechanism can be used by the investing Party for compliance purposes. The tradable unit under the CDM mechanism is a Certified Emissions Reduction (CER). International Emissions Trading This is provided under Article 17 of the Kyoto Protocol and enables Parties or member states that have a greenhouse gas emissions limitation or reduction target under the Protocol to acquire Kyoto Units from those Parties that have reduced their emissions beyond their target under the Protocol. The tradable unit under emissions trading is an Assigned Amount Unit (AAU). The National Treasury Management Agency is the designated purchasing agent for Ireland and will administer and manage purchases of Kyoto Units on behalf of the Government. A dedicated Carbon Fund has been established for this purpose. All purchases will be made in accordance with the following objectives: That they contribute to the ultimate objective of the United National Framework Convention on Climate Change That risk is minimised, particularly in relation to the timely delivery of credits That they represent good value for money The National Treasury Management Agency will use the following mechanisms to purchase Kyoto Units: Direct purchase of Kyoto Units from other Kyoto Protocol member states Direct investment in joint implementation and clean development project activities Direct market purchases of Kyoto Units Any surplus Kyoto Units held by the State at the end of the 2008-2012 commitment period can be banked and used in a subsequent commitment period of the Kyoto Protocol or any successor treaty. (National Climate Change Strategy 2007-2012, Department of Environment, Heritage and Local Government) Below is a graph illustrating the total greenhouse gas emissions for all sectors of all the member states up to 2005. As we can see, Ireland is somewhat off reaching its Kyoto target. 2.4 The Energy Performance of Buildings Directive (EPBD) 2.4.1 Introduction â€Å"Energy performance demands in the building sector within the EU range from rather demanding energy regulations and already established energy certification schemes in countries like Denmark and Germany, to the situation in countries like France and Spain with low regulation demands and without certification processes established at national level† (Casal, 2006). EU legislation and policies, implemented through the Energy Performance of Building Directive (EPBD), aim to provide a more uniform approach to implementing building energy saving measures and reaching Co2 emission goals. Each member state is required to translate and implement the policies and guidelines within the context of its legal and economic framework. The EPBD was enacted by the European Union in line with the Kyoto Protocol to: reduce European building energy consumption by 10 per cent by 2010 and 20 per cent by 2020; complete energy ratings of 2 million existing buildings by 2010; and cut Co2 emissions by 45 million tonnes by 2010 (Casal, 2006). The directive is the first move to target buildings specifically to reduce emissions and overall energy consumption in the construction sector. 2.4.2 Overview of the EPBD The EPBD is a legislative act of the European Union which requires member states to achieve particular results with respect to the energy performance of buildings. The directive 2002/91/EC (EPBD, 2003) of the European Parliament and Council on energy efficiency of buildings was adopted by member states and the European Parliament on 16th December 2002 and came into force on 4th January 2003. This directive is a very important legislative component of energy efficiency activities of the European Union designed to meet the Kyoto commitment. The directive concerns a large number of participants on all levels with different impacts and different motivations: designers, housing associations, architects, providers of building appliances, installation companies, building experts, owners, and tenants effectively all energy consumers in the European Union. It will greatly affect awareness of energy use in buildings, and is intended to lead to substantial increases in investments in energy efficiency measures within these buildings. The EPBD has created a great challenge for the transformation of the European building sector towards energy efficiency and the use of renewable energy resources. The 4th of January 2006 was the official deadline by which the 25 member states had to transpose the directive. 2.4.3 Objectives and Requirements of EPBD The objective of the EPBD is to improve the energy performance of buildings within the community, taking into account outdoor climate conditions as well as indoor climate requirements and cost effectiveness. The directive lays down requirements regarding: The framework for a methodology of calculation of the integrated energy performance of buildings The application of minimum requirements on the energy performance of new buildings The application of minimum requirements on the energy performance of large existing buildings that are subject to major renovation The energy performance certification of buildings The regular inspection of boilers, an assessment of the heating installation in which the boilers are more than 15 years old and an inspection of air conditioning systems in buildings The requirements for experts and inspectors for the certification of buildings, the drafting of the accompanying recommendations and the inspection of boilers and air conditioning systems. The requirements of each member state are set out in the EPBD under different articles. (EPBD, 2002) 2.4.4 Summary of Articles 2.4.4.1 Adoption of a methodology Each member state is required to have a method of calculating the energy performance of buildings. This calculation method can be set at a national or a regional level. This is an extract of the directive on article 3: ‘Member States shall apply a methodology, at national or regional level, of calculation of the energy performance of buildings on the basis of the general framework set out in the Annex. Parts 1 and 2 of this framework shall be adapted to technical progress in accordance with the procedure referred to in Article 14(2), taking into account standards or norms applied in member state legislation. This methodology shall be set at national or regional level. The energy performance of a building shall be expressed in a transparent manner and may include a CO2 emission indicator (EPBD, 2002) 2.4.4.2 Setting of energy performance requirements These minimum requirements shall be reviewed every five years. Some categories of buildings may be exempted from the requirements. These include: Protected buildings and monuments Buildings used as places of worship Temporary buildings Residential buildings intended to be used for less than 4 months of the year Stand alone buildings with a total useful floor area of less than 50m ² 2.4.4.3 Setting of energy performance requirements for new buildings Each member state will set minimum energy performance requirements for new buildings. For large new buildings with a floor area of over 1000m ² member states should consider alternative energy systems before construction starts. These include: Decentralised energy supply systems based on renewable energy CHP (combined heat and power) District or block heating or cooling, if available Heat pumps, under certain conditions The consideration of the alternative energy systems should take technical, environmental and economic feasibility into account. 2.4.4.4 Setting of energy performance requirements for existing buildings Each member state will ensure that when buildings over 1000m ² undergo major renovation that their energy performance is upgraded to meet minimum requirements. The minimum standards may be applied to the whole building or limited to the renovated part. 2.4.4.5 Energy performance certificate Each member state must ensure that when a building is constructed that an energy performance certificate is made available to the owner. When a building is sold or rented out an energy performance certificate must be made available to the prospective buyer or tenant. The certificate is valid for 10 years. For buildings over 1000m ² occupied by public authorities, an energy certificate must be placed in a prominent place clearly visible to the public. 2.4.4.6 Independent experts Member States shall ensure that the certificate of buildings, the drafting of the accompanying recommendations and the inspection of boilers and air-conditioning systems are carried out in an independent manner by qualified or accredited experts, whether operating as sole traders or employed by public or private enterprise bodies. (EPBD, 2002) Implementing EPBD in Ireland 2.5.1 Building Control Act 2007 The Building Control Act provides for the legal transposition of the EUs Energy Performance of Buildings Directive (EPBD) into Irish law. This will lead to energy efficiency becoming an important aspect of design concern for all buildings, both residential and non-residential. It is essential that the general public and companies involved in the industry understand the impact of the directive on residential and commercial property in Ireland. The Act requires that there will have to be mandatory building energy rating (BER) certificates for some buildings. This means that when a building is constructed, sold or rented out, the owner must provide a BER certificate to the prospective buyer or tenant. The BER will be accompanied by an advisory report setting out recommendations for cost-effective improvements to the energy performance of the building. This is further explained in chapter 3. ‘‘The successful implementation of the directive will require that systems are in place to guarantee the day-to-day delivery of assessment and inspection services by qualified people in a way that is consistent, practical and cost efficient, and with acceptable response times that maintain levels of service in the construction and property markets. (www.lkshields.ie/htmdocs/publications/newsletters) www.sei.ie www.epbd.ie http://www.euroace.org/reports/CIBSE_EUBD.pdf Casal, X.G. (2006), ‘‘Analysis of building energy regulation and certification in Europe: their role, limitations and differences, Energy and Buildings, Vol. 38 No.5, pp.381-92 Energy Performance of Buildings Directive 2002

Essay --

The United States civil rights movement was a constant battle for the rights and freedom of African Americans. Martin Luther king Jr., the leader of the civil right movement, was hosting a non-violent protest in Birmingham city. However, the protest did not go as planned and King was arrested for agitating the public. Many fellow white clergymen were angered and upset over the â€Å"Ungodly† act. As a result,the Clergymen wrote a statement that claimed Martin Luther King Jr. to be an extremist. Martin Luther King Jr. responds to the clergymen’s statement while residing in Birmingham jail by writing a letter using the ethical, emotional, and logical appeals to defend his actions. Martin Luther King Jr. uses the emotional appeal most often than any other appeal and using it to his advantage, he makes it extremely effective in persuading the reader. He uses emotional appeal in many ways throughout his â€Å"letter from Birmingham Jail.† In one of the ways, he uses strong words as one of the most effective ways to relate to the reader and make them feel connected to him. He mentions in his letter that â€Å"When you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate-filled policemen curse, kick and even kill your black brothers and sisters.† Words such as vicious lynch, drown, hate-filled, curse, kick, and kill are all strong words that persuade a negative picture in the readers mind. Such examples he uses to define the evil acts of segregation appeals to the reader as unjust and unfair. King uses most of his emotional appeals from midway through the letter and keeps us ing it until the end. King relates himself to the audience, the clergymen, and shows the similarities ... ...my own hometown, like Paul, I must constantly respond to the Macedonian call for aid† to show how they both were compelled to carry out a message one being the gospel of Jesus Christ and the latter being human equality (p.61). By comparing himself to historical figures he makes numbers of ethical appeals and he builds up the author’s character. His use of great leaders can have a great influence in the reader and have an effect on the emotions of the reader. Martin Luther King Jr. makes excellent use of all three of Aristotle’s appeals to respond to the clergymen’s accusations. However, he took most advantage of the emotional appeal in order to move the reader and to be able to capture the attention of his audience. Dr. King was one of the greatest speakers in history. He was able to move millions of people with his powerful speeches. Once again, he is successful.

Biomedical And Biopsychosocial Models Health And Social Care Essay

Health may be defined as ‘the absence of disease and infirmary ‘ ( Stroebe, 2000 ) or instead ‘not simply an absence of disease or infirmary but a province of complete physical, mental and societal wellbeing ( World Health Organisation, 1948 ) . One definition more luxuriant than the other, the latter proposing wellness is effected by other factors that can non be physically measured. Since the start of development people have looked back to seek to explicate and understand the factors that influence human maps in relation to wellness and unwellness. Many theoreticians developed positions and theoretical accounts of wellness in order to demo wellness professionals how to advance and better wellness in society ( Wade & A ; Halligan, 2004 ) . Two changing theoretical accounts of wellness, unwellness and disease will be discussed in this essay and how they could be applied to Dietetics. These theoretical accounts are the biomedical theoretical account and the biopsychosocial theoretical account. The usage of one theoretical account over another in health care will be reflected on and the one most suited for usage in Dieteticss will be highlighted. The biomedical theoretical account of illness dressed ores on the physical and biological traits of disease, and to bring around these traits will bring around disease ( Engel, 1977 ) . Biomedical theoreticians have a dualist belief in that the organic structure is a machine merely apprehensible subjectively by its compartments, separate from the head ( Morrisson & A ; Bennet, 2006 ) . Much scientific discipline today stemmed from cognition of physical diseases from old ages ago that were treated rapidly and expeditiously utilizing regulations and principles for intervention, with the ensuing effect being remedy, control or decease. This biomedical theoretical account of wellness dominated health care in the past century as all disease was thought to stem from cellular abnormalcies ( Wade & A ; Halligan, 2004 ) . It was exclusionist in its signifier in that those who suffered from assorted societal divergence upsets, societal accommodations reactions, character upsets, and dependence syndromes would be excluded from mental unwellness as these upsets arise in those with integral neurophysiological operation ( Engel, 1977 ) . So what were the effects of those who did non suit into this class? Unfortunately many were disregarded and ignored, or more highly in the 1700 ‘s daze tactics were used to convey them back to being ‘normal ‘ ( Bernstein & A ; Nash, 2008 ) . Alternatively following in a similar model of the WHO ‘s definition of wellness, the biopsycholsocial theoretical account of wellness incorporates biological, psychological and sociocultural factors that contribute to person ‘s wellness. It was Sigmund Freud who foremost looked at a individual ‘s behavior in the 1920 ‘s and investigated how it may reflect their wellness position ; although grounds was limited it built the land work for interesting surveies that would associate personality to disease ( Morrisson & A ; Bennett, 2006 ) . Convincingly, today, it is thought two-thirds of our behavior can be linked to our wellness ( Morrisson & A ; Bennet, 2006 ) . The biopsychosocial theoretical account is both nonsubjective and subjective in its application. With this, a humanistic attack can be taken and it is thought that behavior upsets appear when self-actualisation is blocked. The dietitian utilizing this theoretical account would look at a individual ‘s life style, and societal and cultural factors that affect the person ‘s wellness behavior. Reasons behind this behavior can be established and methods for altering it to better wellness can be established. Dietary appraisal encourages the dietitian to place with the patient potency and existent wellness jobs. While some jobs will be linked to specific medical conditions e.g. Chron ‘s Disease, others will be specific to persons, their psychological science and their societal and cultural position e.g. fleshiness ( Aggelton & A ; Chalmers, 2000 ) . In making this the patient is more likely to grok and accept the advice and hence comply with intervention. If a biomedical theoretical account of appraisal was used, a dietician would be more interested in what is medically incorrect with the patient, focal point on marks and symptoms, and jobs that arise from unwellness that can be solved. The dietitian would give a general list of regulations for the corpulent patient to follow with to cut down their weight in a general hierarchal mode. Important inquiries such as, does the patient understand? Can they afford a healthier diet? and what resources do they necessitate to assist command farther deductions of their disease? would finally be neglected. As one can see, the patient would hold small or no duty of the cause of unwellness and therefore is classed as a victim of circumstance who becomes a inactive receiver of intervention by utilizing a biomedical theoretical account in audiences ( Wade & A ; Halligan, 2004 ) . Engel ( 1977 ) supported the thought of utilizing a biopsychosocial theoretical account in health care so as to give attention and intervention holistically to patients. He suggests that by incorporating an unwellness into person ‘s life and demoing them solutions to jobs that may originate encourages a patient to see how they can get by with their unwellness or disease. In a infirmary the map of a multidisciplinary squad is to see a disease from every subjects point of position and to demo how each subject can lend to the patient ‘s single attention and symptom direction when populating with their unwellness. This coaction of thoughts will look at medical, societal, psychological, cultural, and physical facets of attention. The patient is more likely to prosecute and follow with intercessions if they are happy with their intervention and the practicians involved ( Stroebe, 2000 ) . However when utilizing the biomedical theoretical account and puting orders for the patient, a patient-dietitian relationship may be effected which will do strain on the overall patient result, e.g. if a patient ‘s concerns are neglected by a dietitian they are less likely to follow with intervention and more likely to acquire stressed on seeing that dietitian ( Engel, 1977 ) . Increase in stress degrees like this can increase blood sugar degrees and blood for ce per unit area during a hospital stay therefore impacting a patient ‘s length of stay in infirmary. The grounds suggests that a individual ‘s emotional province ever reflects their map and presentation of symptoms, therefore utilizing a biomedical theoretical account in appraisal can take to a practician disregarding possible path causes of a patients job ( Stroebe, 2000 ) . A instance in point is eating upsets. There are so many avenues that contribute to an eating upset and no individual cause or symptoms can take to diagnosis but a complex twine of symptoms that will take to a summational diagnosing ( National Association of Anorexia Nervosa and Associated Disorders, 2010 ) . A biopsychosocial theoretical account of wellness would assist the practician to look beyond the patient posing in forepart of them into the assorted factors in that patient ‘s life and how this may impact their eating wonts and forms. By diging farther into this patient ‘s life the practician could acquire a broad image of behavioral, psychological, cultural and environmental influences on these patients eating wonts. It is recommended in this state of affairs, being really complex, a practician would necessitate a assortment of motivational interviewing accomplishments and have knowledge of cognitive behavioral therapy ( American Dietetic Association, 2001 ) . Alternatively, if a dietician was to utiliz e a biomedical theoretical account of wellness many issues would be left untreated as merely the job of weight loss and malnutrition would be managed, when it is scientifically proved that many other emotional complexnesss play a polar function in eating upsets ( ADA, 2001 ) . It could so be summarised so, that from a traditional point of position, utilizing a biomedical theoretical account does non let one to look to cut down mortality rates but instead partly contributes to betterments in health care together with other factors such as life style, nutrition, emotions and sanitation. On the other manus by utilizing a biopsychosocial theoretical account one can look at wellness publicity and primary bar of unwellnesss and disease ( Stroebe, 2000 ) . The WHO ( 2005 ) offer 10 major life style subscribers to over half of the universe ‘s deceases these include, smoking, high cholesterin, high blood force per unit area, intoxicant and fleshiness. Consequently by utilizing a biopsychosocial theoretical account of wellness a dietician can foreground subscribers of ill-health for a patient at high hazard of developing complications or disease. The Dietitian is in a place to assist the patient cut down this hazard and derive control of their ain wellness, i. e. self-efficacy, through behaviour alteration techniques. From the literature it is apparent to see that utilizing a biopsychosocial theoretical account of health care incorporates the doctrines of a biomedical theoretical account nevertheless, the former has wider entreaty in that it examines more than biological factors associated with unwellness and disease. By utilizing a biopsychosocial theoretical account one would anticipate to, highlight countries in health care that need to better, place topographic points where wellness publicity needs to be established, and set up the best patient attention possible. Although it is non possible to wholly pretermit the biomedical theoretical account, after all, it did lead theoreticians to farther surveies and assist our health care system find remedies for specific diseases in the early centuries. However as clip goes by research improves and with that health care should better. As a consequence of all these findings, one can so reason that a biopsychosocial theoretical account of wellness would be better suited to Dietetic pattern. This attack allows one to reflect on single patients and their demands, and besides emphasises Dietitians duties as health care professionals to supply holistic grounds based attention.

Research Paper Sample on Enzymes Effects of Different Concentrations

Research Paper Sample on Enzymes Effects of Different Concentrations Abstract The enzyme that is responsible for the darkening of cut surfaces of fruits, vegetables and plants are called polyphenoloxidase. These enzymes, like all all other biological catalysts that cause us to exist, are often taken for granted. Without this enzyme, fruits, plants, and vegetables would-be left unprotected from different infections and diseases. There would be no response to the injuries, tissues in plants, fruits and vegetables might incur. Also, an absence polyphenoloxidase would leave humans without a skin pigment to tan. Thus, to understand this enzyme more in depth this paper will show the results of the research done on the effects of different concentrations of the enzyme, and the effects temperature will have on the rate of the reaction. In theory, the reaction rate should be proportional to enzyme concentration (â€Å"Factors Affecting Enzymes†); thus, the outcome of the experiment was successful. The results for the effects on temperature also appeared to be co nsistent with the hypothesis that reactions take place best in 35 ° C; temperatures close to normal body temperature. Introduction Have you ever wondered what causes the darkening of cut surfaces of fruits, vegetables and plants? First, to understand the process of this phenomena, we must understand how enzymes, the biological catalysts work. The process of an enzyme can be very complex. â€Å"The enzyme will catalyze the reaction by binding to a substrate molecule and altering its molecular structure so that the substrate is more readily converted to a different molecule or product† (Campbell 96, 97) Astoundingly, the enzyme that is responsible for the darkening of cut surfaces of fruits, vegetables and plants are called polyphenoloxidase. â€Å"Polyphenoloxidase catalyzes the oxidation of a catechol to ortho-quinone and then undergoes a series of changes to form a red product† (Koning). The reaction is: cathecol+ Ð… O2 Polyphenoloxidase ortho-quinone + H2O red product Thus, the result of the reaction is a response to injury, the catechol is released and the enzyme is converted to ortho-quinone, which is an antiseptic to the injured tissue. So the brownish effect of the cut surface protects the plant from infection or disease (Koning). Moreover, the enzyme polyphenoloxidase can also be found in humans by a different name of tyrosinase, which produces skin pigment melanin, which causes tanning. Thus, the objective of the trials that will be done on the enzyme polyphenoloxidase is to witness the effects of different concentrations of the enzyme, and effects the temperature will have on the rate of the reaction. The theory is rate of the enzyme reaction should be proportional to the enzyme concentration (â€Å"Factors Affecting Enzymes†). Also, the reactions of the temperature should react best in 35 ° C due to the closeness to normal body temperature. Materials and Methods Effect on Enzyme Concentration The procedure to find out the effect of the polyphenoloxidase enzyme concentration and effects on temperature on polyphenoloxidase began, October 4, 2002 and continued on October 11, 2002. The first step of the experiment was to prepare the enzyme, polyphenoloxidase, by washing and peeling a potato. It was then important to chop it into pieces and blend it with 40 ml of phosphate buffer for 1 to 3 minutes. The blending caused the tissues of the potato to homogenize. After the potato and the phosphate buffer were blended, the solution was then strained into a test-tube through two layers of cheesecloth in a funnel. Amazingly, the initial color of the filtered enzyme immediately changed from a cream color to a light brown as soon as it was poured into the test tube. The final steps of the preparation of the potato enzyme involved the filtration in the centrifuge for five minutes for the removal of cell wall, cell fragments and starch grains. The solution was then poured into a test-tub e and then placed in a beaker of ice to keep the enzyme cold. During the preparation of the polyphenoloxidase enzyme, the materials that were going to be used in the experiment were prepared, such as one clean empty test-tube, one Spec. tube, and one Spec. tube half filled with the phosphate buffer. A very interesting instrument was used and it was called the Spec.20 Spectrophotometer; it is used for measuring the transmission of light by comparing various wavelengths. It was vital that the Spec.20 Spectrophotometer was set to 520 nm and set to zero, before the experiment began. The Spec. tube that was half filled with the phosphate buffer was used to set the Spec.20 Spectrophotometer to zero. The final step that was done before the trial test took place was the preparation of the substrate. The preparation of the substrate involved the mixing of 10 ml of 0.006 cathecol solution with 40 ml of the phosphate buffer in a beaker. Finally, all necessary steps were taken to begin the trial test of the experiment. Using a pipette, 10.0 ml of the substrate was mixed with 0.4 ml of the enzyme extract, and .6 ml of the phosphate buffer in a test-tube. The test-tube was immediately transferred to the Spec.20 Spectrophotometer and the stop watch was started. There was a Spec. reading every minute for 10 minutes. After 10 minutes, the test-tube was taken out, shook briefly and put back in the Spec.20 Spectrophotometer for several more minutes. The trial was completed and the Spec. readings were taken. Next, the real trial was preformed, known as trial one. This time there was a control group. In the control .5 ml of the enzyme and 5.5 ml of buffer were mixed together. In another test-tube the solutions that were mixed included: .5 ml of enzyme, .5 ml of buffer, and 5 ml of buffer-substrate. The control test-tube was first put in the Spec.20 Spectrophotometer and only one control reading was taken. The control was immediately taken out and the trial test-tube was quickly put in. Spec. readings were taken every minute for 10 minutes. After the Spec. readings of the test-tube trial, the control reading was again put in the Spec.20 Spectrophotometer for one final control reading. Following the first trial, the second trial began. The second trial involved the combination of: .8 ml of enzyme, .2 ml of buffer, 5 ml of buffer-substrate. The control trial involved .8 ml of enzyme and 5.2 ml of buffer. The control test-tube was first put in the Spec.20 Spectrophotometer and only one control reading was taken. The control was immediately taken out and the trial test-tube was quickly put in. The Spec. readings were taken every minute for 10 minutes. After the Spec. readings of the test-tube trial, the control reading was again put in the Spec.20 Spectrophotometer for one final control reading. Lastly, for the third trial for the effect of enzyme concentration, 1 ml of enzyme, 5 ml of buffer-substrate were combined. For the control group 1 ml of enzyme and 5 ml of buffer were mixed. The control test tube was first put in the Spec.20 Spectrophotometer and only one control reading was taken. The control was immediately taken out and the trial test-tube was quickly put in. The Spec. readings were taken every minute for 10 minutes. After the Spec. readings of the test-tube trial, the control reading was again put in the Spec.20 Spectrophotometer for one final control reading. After all of the trials were completed, the results were plotted on a same piece of graph paper. To find the initial rate of the enzyme concentration, a straight line was drawn through as many points that could form a straight line. Thus, the initial rate was found in the slope of the straight line. Temperature Effect Following the experiment of the effect of enzyme concentration, another procedure was done, to see the temperature effects on the polyphenoloxidase enzyme. The procedure involved the preparation of the enzyme as described before. Then Spec.20 Spectrophotometer was set up the same way as in the previous experiment. As in the past experiment, the buffer-substrate was also prepared. However, in each of the four test- tubes that would be tested, 3 ml of buffer, and a required amount of enzyme would be added. So a trial test was done by adding 5 ml of buffer-substrate, and .5 ml of the enzyme. It was then placed in the Spec.20 Spectrophotometer and readings were made every minute for five minutes and thus the required amount of enzyme was established. Finally, by establishing required amount of enzyme, .5 ml of enzyme and 3 ml of buffer were poured into four different test-tubes. The test-tube that was the control was kept at room temperature, the second test-tube was placed boiling water for four minutes and then cooled under the water at room temperature. The third test-tube was boiled at 35 0C, and then cooled as well. The fourth test- tube was placed in a beaker of ice. The experiment began with the placing of each test tube one after the other in the Spec.20 Spectrophotometer in sequential order for 10 minutes while also noting the readings. Results Enzyme Concentration Reaction The preparation of the phosphate buffer, cathecol and phenolxidase yielded a promising outcome. After much preparation, quick moving and contemplation on the experiment which involved four trials the outcome was graphed, as seen in the graph of The Effect of Enzyme Concentration. Then the initial rate was figured out and graphed as seen in the graph of Initial Rate of Enzyme Concentration. A certain pattern was noticed in the effect the substrate had on the enzyme concentration. In the test trial, 10.0 ml of the substrate was mixed with 0.4 ml of the enzyme extract, and .6 ml of the phosphate buffer in a test-tube. The initial rate of this enzyme concentration turned out to be .10608 Spec. per min. During the very first trial, in the control .5 ml of the enzyme and 5.5 ml of buffer were mixed together. In another test-tube the solutions that were mixed included: .5 ml of enzyme, .5 ml of buffer, and 5 ml of buffer-substrate. The initial rate of this enzyme concentration turned out to be .11325 Spec. per min. The second trial involved the combination of: .8 ml of enzyme, .2 ml of buffer, 5 ml of buffer-substrate. The control trial involved .8 ml of enzyme and 5.2 ml of buffer. The initial rate of this enzyme concentration turned out to be .11825 Spec. per min. Finally, in the third trial for the effect of enzyme concentration, 1 ml of enzyme, 5 ml of buffer-substrate were combined. For the control group 1ml of enzyme and 5 ml of buffer were mixed. The initial rate of this enzyme concentration happened to be .2997 Spec. per min. Effect of Temperature Rate of Reaction In the second part of the experiment, how the phenolxidase would be affected in different temperatures was the primary focus. The outcome of each treated tubes as compared with the control was varied and can seen in the graph of Temperature Effects. Compared to the control, the test tube that was placed in boiling water denatured the enzyme and caused its relative rate of reaction to stay the same. The test-tube that was 35 C compared to the control had the best relative rate of reaction since it is pretty close to the normal body temperature. The test-tube that stayed in the ice-bath, had very little activity in the ice bath due to the enzymes and substrate moving at a very slow speed so there was not much interaction. Finally, the control itself that was at room temperature moved at a moderate speed. Thus, it was shown that significance of each temperature effect was very important; because it increased the reaction of polyphenoloxidase, decreased the reaction, or denatured the enz yme. Discussion The objective of this experiment was to find the effects of different concentrations, and temperatures on enzyme reactions. In theory, the reaction rate should be proportional to enzyme concentration (Factors Affecting Enzymes ). Thus, during each concentration trial the absorbance should have increased with time like it had in the entire trial test and the other three trials. First of all, errors and problems could have occurred early in the experiment during the preparation of the enzyme when there might have been an accidental dropping of some mixture while decanting the potato. Other problems included the fast pace of the experiment, the solution for the trials had to be made very quickly especially when it concerned the transfer of the enzyme. Last but not least, the major error in the experiment had occurred within the Spectrophotometer, when it broke down in the middle of trial 3. The test tube had to be immediately transferred to another Spectrophotometer, and continued from there. The second part of the experiment was based on the different temperature effects of enzyme reactions. As based on the hypotheses, the test-tube that was 35 0C had the best relative rate of reaction since the reaction took place close to normal body temperature. The test-tube that stayed in the ice-bath, had very little activity in the ice bath due to the enzymes and substrate moving at a very slow speed so there was not much interaction as expected. The test tube that was placed in boiling water at 100 ° C denatured the enzyme and caused its relative rate of reaction to stay the same. Thus, it was shown that significance of each temperature effect was very important; because it increased the reaction of polyphenoloxidase, decreased the reaction, or denatured the enzyme. Thus, the enzymes’ optimal temperature is around body temperature, when most reactions occur. Errors that could have occurred with this experiment seem to be very minimal, since part of the experiment was a repeat of the previous trials that were done on the effect of different enzyme concentrations. An error could have been made with finding the required amount of enzyme to use. Errors could have taken place during the Spec. readings, when each of the four tubes were sequentially being put in the Spec. and taken out after the reading. This was especially frustrating when everything was going on at such a fast pace that there could have definitely been a mix-up of the tubes with different temperatures.